Challenge 5: Economy and scarcity

After the economic crisis of 2008-2011, many countries were left on the brink of bankruptcy, with very weak economies and high unemployment rates. It was in this context in 2010, thanks to the publication of the book What's mine is yours: The rise of Collaborative Consumption, the model of the collaborative economy began to position itself as a transversal and innovative model. Technological platforms provided access to underutilised assets, thereby generating new business opportunities. These options are not only cheaper than traditional methods of trade, but they also represent a new level of efficiency. Furthermore, it also facilitates contact with local people, living new experiences and enjoying experiences without depending on conventional services. 

• Private transport with available and empty seats.
• Waste of energy.
• Investment in material that you only use once.
• A very consumerist and individualistic consciousness.

• Share transportation
• Exchange knowledge.
• Creation of new communities.
• New forms of energy efficiency.
• More conscious consumption.
• Incorporation of new technologies.

FOUNDING TEAM: Brian Christensen, Thomas Bjørn Momsen, Stian Olesen, Klaus Bagge Pedersen and Adam Sigbrand

INNOVATION: A collaborative economy marketplace that prevents food waste.

WEBSITE: toogoodtogo.com

Too Good To Go is a startup that offers a service to businesses with unsold fruit and vegetables. Instead of throwing them away, they can make them available to consumers who are conscious about not generating food waste and who also have access to these products at a very good price.

FOUNDING TEAM: Tessa Clarke and Saasha Celestial-One

INNOVATION: Olio helps consumers exchange products to avoid food waste.

WEBSITE: olioapp.com

Olio's mission has never been more urgent: to end waste to solve the climate crisis, sharing one thing at a time.

Olio inspires millions of people with its message: share what you don't use and do your bit, all for our communities and our planet.